Mazda’s New Design Theme: ‘KODO – Soul of Motion’

Since launching its first passenger car, the Mazda R360 Coupe, exactly 50 years ago, Mazda has spent many years exploring the concept of ‘motion. In particular, since the launch of the Zoom-Zoom brand message, Mazda has pursued the concept of more athletic and sporty motion, and has adopted dynamic designs for all Mazda models starting with the Mazda6 and followed by the RX-8 and the Mazda2. In recent years, this motion-based design has been further extended to incorporate the theme of ‘motion inspired by nature’, embodied in the Mazda NAGARE concept car series and the all-new Mazda5.

As a result of these initiatives, since the launch of the first Mazda6 in 2002, Mazda design has been the subject of great acclaim, receiving 30 global awards for car design alone.

Ikuo Maeda, the head of Mazda’s Design Division, explains the new design theme in this way: “In our work to further evolve the expression of motion, Mazda Design has focused on the strength, beauty and tension found in the instantaneous movement seen in animals. This motion that is so full of vitality that it stirs the emotions of those who see it. We have named it ‘KODO – Soul of Motion’, and our aim is to express movement with forceful vitality and speed as the design theme for Mazda’s upcoming models.”

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Isle of Man TT

If you enjoy biking chances are that you are familiar with the Isle of Man TT held every year at the end of May.

During this time, the Isle of Man transforms its’ public roads into a race track, the oldest motorcycle race track in the world at that.

Riders and tourists from all over the globe flock to see the time trial styled event take place. Riders reach insane speeds on the street course, requiring intense focus and skill. The track is about 60 kilometers long and features over 200 bends with an elevation from sea level to 396 Meters. As riders accelerate through the course, the change in elevation throughout some areas cause’s the bike to wheelie, after which it comes crashing down.

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BMW 1 series M Coupé revealed

The BMW 1 series M Coupé has finally been revealed well a portion of it has. This stylish monster is said to posses over 340 HP provided by a twin turbocharged inline 6 that is connected to a manual 6 speed gearbox. The 1 series M is also said to have to have a fancy differential at the rear wheels similar to the M3 that will provide excellent handling and grip.

We also love the multi spoke mags that are light, reducing unsprung weight and the 4 exhaust pipes let everyone behind you know that thats where they will be staying. thought the 135i was impressive?? haha.

Check out the video:

Ken Block Gymkhana 3 video: part 1

Yes Ken Block is finally back in his latest Gymkhana video part 1. Check out his amazing ford Fiesta displaying incredible car control, as we would expect.  Although part 1 features much DC marketing, we are told that part 3, which will be released in September, will be similar to his two previous gymkhana videos which attracted millions of viewers all over the world.

Driven: Honda CR-Z

With ever more attention being paid to CO2 emissions and how the car affects the environment, it is fairly easy to predict that soon we will all be driving around electric cars. However not the traditional electric car, as this uses conventional electricity to charge up, is not very fast, or efficient and struggles to cover any useful mileage. And let us not forget where electricity comes from anyway.

However Honda has already created the vehicle of the future. It’s called the Clarity and it is technically also an electric car, however it creates this electricity by combining hydrogen and Oxygen. You fill it up with compressed hydrogen and out the exhaust comes H2O. Hydrogen, unlike oil, will never run out and when it is available throughout the world, will be cheap. This will undoubtedly be the future of automobiles, but for now let me introduce to you another green car from Honda, the CR-Z.

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Jay Leno Receives a new 911 GT3

Porsche recently dropped off a new 911 GT3 at Jay Leno’s garage where racer Justin Bell joined him for a drive. Before the trip, Leno and Bell discuss their opinions for normally aspirated manual transmission Porsches over the more powerful turbos and the much more complicated dual-clutch PDKs.

On his way to Laguna Seca for the spring American Le Mans Series event, Bell finds a perfect little road for his own private hill climb. Check out the video :

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Pagani Zonda R beats 599XX ‘ring time

The Nürburgring has been under siege by super quick amazing rocket boosted bullet cars that all want to hold the record for the quickest time. The Pagani Zonda R holds the new record at 6 minutes 47 seconds, beating the previous record holder the Ferrari 599XX.

Although there is speculation that the Zonda R is not road legal, this could be due the Pirelli Slicks however this is still a phenomenal time nonetheless. We wait to hear if the record will be official.

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Range Rover turns 40

Range Rover recently turned 40 years old, so we thought we would let Range Rover tell you how the Range Rover came about from its early beginnings to the luxury vehicle that it is today. See the adventures the Range Rover has completed and also a list of famous people who drive one.

“Land Rover has a unique history of product innovation. But the Range Rover probably remains the most historically significant vehicle we have ever launched. It is one of the most important vehicles in the history of motoring.”

Phil Popham, Land Rover Managing Director.

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World touring car crash

If you have been watching the news lately, I’m sure you would of seen the WTCC crash that occurred at Brands Hatch race track. This amazing crash didn’t injure anybody although i’m sure a few marshals had a spot of brown on their overalls. Fortunatley the driver, Francisco Carvalho was not hurt either.  Check out the accident:

Ferrari 458 Challenge

One would be forgiven to think that the standard Ferrari 458 is beautiful and powerful enough, but as is customary, Ferrari have just released a challenge version like they did with the F348, F355, F360 and F430 versions. The latest challenge version will be seen racing in the Ferrari trofeo next year as well as the new Asia pacific racing series.

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2011 Cheverolet Corvette Video

Check out the Corvette advert that played during the major league baseball all star game!

This is proof that the Americans can build a decent car. In fact a decent rocket possessing over 630 BHP under the bulging bonnet!

It can only be the 2011 Vette. Critics have said it’s about timer that GM showed off one of their only cars that needs to introduction.

James May does 259.11 MPH in the Bugatti Veyron SS.

Captain Slow, as his colleagues like to call him, has managed to take the Veyron SuperSport to 259 MPH crushing his previous top speed of 253 MPH that he set in the standard Bugatti.

The Bugatti Supersport however, reached a top speed of 267.81 MPH at the hands of a professional test driver making this the fastest the Bugatti has ever gone.

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BMW 1 series M coupe

BMW has released what is being called a teaser video of the new upcoming 1 series M!

This is surely going to be a fantastic car if the 135i is anything to go by. The redefined, compact coupe will feature the same 3 litre twin charged straight 6 motor that is estimated to push 335 HP.

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Lexus secures LFA for S.A.

Less than a handful of Lexus’ bespoke supercar destined for lucky SA owners

The highly anticipated Lexus LFA goes into production for global markets in October and a very limited number of the bespoke supercar are confirmed to be heading to South Africa. Just 500 LFAs will be built over two years.

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Description of the new BMW 5 series

The much anticipated 5 series has just been launched. Here are the specifications and a brief overview from BMW. Thank goodness it looks a lot better than the last one.

Description of new BMW 5 series

•  The new BMW 5 Series Sedan is set the conquer the market. With its dynamic qualities and tailor-made design, this new car is the epitome of the sporting but elegant, innovative and driver-oriented executive express. The sixth generation of BMW’s immensely successful four-door stands out through modern aesthetics in design, conveys all of the Sheer Driving Pleasure so typical of BMW, and offers unparalleled efficiency in the
upper midrange segment.

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